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Millennial Philanthropists Demand Tech Simplicity

We know a lot about millennials and their preferences for engaging with the causes they care most about. In particular, the Millennial Impact Report created buzz when the Case Foundation released it in...

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What to Expect from Top Millennial Marketing Conference Share.Like.Buy.

Millennials have been developing their own set of rules with little regard for previous trends since 1977. Nowadays, marketers around the world want to get in this group’s good graces but few brands...

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State Farm Embraces Non-Linear Lifestyle of Millennials

Millennial parents are changing the definition of traditional families. Young adults aged 18 to 34 no longer follow a linear path from graduation to marriage before starting a family. It’s not uncommon...

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Share Like Buy 2015: How Spirit Airlines Is Winning With Millennials

At ShareLikeBuy on September 29-30th, we will bring together some of the best and brightest when it comes to marketing to millennials. Spirit Airlines is a major travel brand that is approaching the...

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ShareLikeBuy 2015: Connecting with Millennials in College

While most “marketing to millennials” strategies are being focused on young adults who are in the workforce and have their own disposable incomes, there is a population of millennials that are still in...

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Share Like Buy 2015: How to Engage a New Generation of Social Media Influencers

At ShareLikeBuy 2015, we will bring together some of the best and brightest when it comes to marketing to millennials. The McCord List, a blog founded by Rachel McCord, has expanded from just a simple...

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Using Food to Understand Deeper Human Truths about Millennials

Our love of food is an experience that we all share. Food, however, can also be used to help understand broader generational differences in attitudes and behavior that can impact a company’s marketing...

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The One Barrier to Retaining Millennial Employees that You May be Overlooking

Study after study on the art and science of attracting Millennial employees has come up with the same results: Millennials want what most of us want from an employer – competitive pay and benefits and...

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Share Like Buy 2015: Topgolf Reimagines the Sport of Golf to Earn Millennial...

ShareLikeBuy 2015 is quickly approaching and we are getting excited to bring together some of the best and brightest when it comes to marketing to millennials. In an age where millennials do not align...

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Scheels Earns Millennial Love Through Experiential Marketing on Social Media

Kansas City is ranked as one of the largest developing areas for businesses, drawing thousands of millennials to the area. With future job growth over the next ten years predicted to be at a staggering...

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How to Engage Millennials and Amplify your Marketing Campaign (for Free!)

Whether you are trying to drive awareness, purchases, or affinity, it always helps to have word-of-mouth (WOM) support from your existing customers. To secure WOM support from your fans—especially...

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McDonalds earns Gen Z and Millennial Brand Love Through Snapchat Marketing...

We are all aware of the social media revolution that is taking place, specifically and more broadly, in the world of Generation Z. Generation Z is loosely defined as consumers below the age of 18,...

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Why Your Brand Needs to Move Away from a Positioning Statement and Build a...

For the past five years, we have been studying millennials and modern consumer trends. From retail buying patterns to flavor preferences to how income differentiates cohorts of millennials, we have...

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How To Win Millennial Love In Three Steps

With Millennials being the largest generation in the U.S., they will have the biggest spending power than any other generation by the year 2017. Therefore, it is imperative that brands understand what...

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Marketing to Millennials™: Advice From Millennial Expert Jeff Fromm

Jeff Fromm is the President of FutureCast, a millennial marketing consultancy, and has been speaking about and leading research on the Millennial generation since 2010. Jeff Fromm might not be a...

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Millennial Parents are Eating Healthier and Living Well; General Mills and...

Carbohydrates and sugars are out, fresh fruits and vegetables are in. With a new focus on healthful lifestyles, Millennial parents don’t just want their kids eating right, they want them living right....

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Six Things Marketers Need To Know About Connecting with A Moving Generation

The Millennial generation is a population of young adults who have more access to the world than ever before. These consumers between the age of 18 and 34 are not conforming to the digital and physical...

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How to Get Millennials to Shop in Your Store in Four Steps

Unless you have been living under a rock, you know that millennials are completely rocking the foundation that supports our consumer economy. These digital and mobile natives have almost complete...

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Facing the Screen: Millennial Parents are Embracing Technology as a...

Screen time is inevitable for kids of Millennial parents. By age eight, 72 percent of children have used a mobile device of some kind. While the effects of tech use are not entirely known, studies are...

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How CPG Brands Can Tap Into The Millennial Mindset

Millennials will spend $65 billion on consumer-packaged goods over the next decade, which makes them one of the most important cohorts for grocery stores and retailers. The challenge for most of them,...

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