Millennial Philanthropists Demand Tech Simplicity
We know a lot about millennials and their preferences for engaging with the causes they care most about. In particular, the Millennial Impact Report created buzz when the Case Foundation released it in...
View ArticleWhat to Expect from Top Millennial Marketing Conference Share.Like.Buy.
Millennials have been developing their own set of rules with little regard for previous trends since 1977. Nowadays, marketers around the world want to get in this group’s good graces but few brands...
View ArticleState Farm Embraces Non-Linear Lifestyle of Millennials
Millennial parents are changing the definition of traditional families. Young adults aged 18 to 34 no longer follow a linear path from graduation to marriage before starting a family. It’s not uncommon...
View ArticleShare Like Buy 2015: How Spirit Airlines Is Winning With Millennials
At ShareLikeBuy on September 29-30th, we will bring together some of the best and brightest when it comes to marketing to millennials. Spirit Airlines is a major travel brand that is approaching the...
View ArticleShareLikeBuy 2015: Connecting with Millennials in College
While most “marketing to millennials” strategies are being focused on young adults who are in the workforce and have their own disposable incomes, there is a population of millennials that are still in...
View ArticleShare Like Buy 2015: How to Engage a New Generation of Social Media Influencers
At ShareLikeBuy 2015, we will bring together some of the best and brightest when it comes to marketing to millennials. The McCord List, a blog founded by Rachel McCord, has expanded from just a simple...
View ArticleUsing Food to Understand Deeper Human Truths about Millennials
Our love of food is an experience that we all share. Food, however, can also be used to help understand broader generational differences in attitudes and behavior that can impact a company’s marketing...
View ArticleThe One Barrier to Retaining Millennial Employees that You May be Overlooking
Study after study on the art and science of attracting Millennial employees has come up with the same results: Millennials want what most of us want from an employer – competitive pay and benefits and...
View ArticleShare Like Buy 2015: Topgolf Reimagines the Sport of Golf to Earn Millennial...
ShareLikeBuy 2015 is quickly approaching and we are getting excited to bring together some of the best and brightest when it comes to marketing to millennials. In an age where millennials do not align...
View ArticleScheels Earns Millennial Love Through Experiential Marketing on Social Media
Kansas City is ranked as one of the largest developing areas for businesses, drawing thousands of millennials to the area. With future job growth over the next ten years predicted to be at a staggering...
View ArticleHow to Engage Millennials and Amplify your Marketing Campaign (for Free!)
Whether you are trying to drive awareness, purchases, or affinity, it always helps to have word-of-mouth (WOM) support from your existing customers. To secure WOM support from your fans—especially...
View ArticleMcDonalds earns Gen Z and Millennial Brand Love Through Snapchat Marketing...
We are all aware of the social media revolution that is taking place, specifically and more broadly, in the world of Generation Z. Generation Z is loosely defined as consumers below the age of 18,...
View ArticleWhy Your Brand Needs to Move Away from a Positioning Statement and Build a...
For the past five years, we have been studying millennials and modern consumer trends. From retail buying patterns to flavor preferences to how income differentiates cohorts of millennials, we have...
View ArticleHow To Win Millennial Love In Three Steps
With Millennials being the largest generation in the U.S., they will have the biggest spending power than any other generation by the year 2017. Therefore, it is imperative that brands understand what...
View ArticleMarketing to Millennials™: Advice From Millennial Expert Jeff Fromm
Jeff Fromm is the President of FutureCast, a millennial marketing consultancy, and has been speaking about and leading research on the Millennial generation since 2010. Jeff Fromm might not be a...
View ArticleMillennial Parents are Eating Healthier and Living Well; General Mills and...
Carbohydrates and sugars are out, fresh fruits and vegetables are in. With a new focus on healthful lifestyles, Millennial parents don’t just want their kids eating right, they want them living right....
View ArticleSix Things Marketers Need To Know About Connecting with A Moving Generation
The Millennial generation is a population of young adults who have more access to the world than ever before. These consumers between the age of 18 and 34 are not conforming to the digital and physical...
View ArticleHow to Get Millennials to Shop in Your Store in Four Steps
Unless you have been living under a rock, you know that millennials are completely rocking the foundation that supports our consumer economy. These digital and mobile natives have almost complete...
View ArticleFacing the Screen: Millennial Parents are Embracing Technology as a...
Screen time is inevitable for kids of Millennial parents. By age eight, 72 percent of children have used a mobile device of some kind. While the effects of tech use are not entirely known, studies are...
View ArticleHow CPG Brands Can Tap Into The Millennial Mindset
Millennials will spend $65 billion on consumer-packaged goods over the next decade, which makes them one of the most important cohorts for grocery stores and retailers. The challenge for most of them,...
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